11 Best Keyword Research Tools for SEO of 2023

This is a list of the best 11 keyword research tools in SEO of 2020, which helped me to grow my traffic by 200%. SEO expert believes that SEO is nothing without keyword research. And these keyword research tools help to do it accurately.

Finding the perfect keyword for the first rank in Google is not easy work. But with keyword research tools, it becomes smooth. So let us know which are the 15 most loving keyword research tools by the SEO expert.

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Best Keyword Research Tools for SEO

1. Ahrefs

Advanced level keyword research and in-depth keyword analysis.

Ahrefs is my favourite keyword research tool. Ahrefs is the most loving keyword research and backlink checker tool. It helps to find the best keywords so the post can rank higher in search engines.

Ahrefs Keywords Explorer gives depth information for every keyword like keyword difficulty, search volume, competitor, backlink, related keywords, and so more. My favourite feature is ‘keyword difficulty,’ ‘SERP overview,’ and ‘SERP position history.’

Keyword difficulty analysis top pages and tell you how much backing you need to rank your website in the top ten.

Ahref Keyword Research Tool
Ahref Keyword Overview

SERP overview shows the top results from Google and tells you their depth information like backlinks, total keywords, traffic, and URL rating.

Ahrefs SERP overview
Ahrefs SERP overview

SERP position history shows the history of the top result from the search engine on precisely that topic. So that you can see if there is any movement on this keyword in history. If there is no movement, it can be challenging to rank.

Ahrefs SERP position history
Ahrefs SERP Position History

2. KeywordTool.io

Its shows trends, search volume, CPC, competitions, and related top traffic keywords.

KeywordTool.io is my primary choice when we come to keyword research for SEO. It is also a free keyword research tool, but most of the essential features are missing in the free version. The Premium version is fantastic.


KeywordsTool gives you thousands of keyword suggestions on any particular keyword. Its algorithm is based on Google’s recommendation (just like UberSuggest).


The Competitors analyze features to analyze competitors and give all possible keyword suggestions.

3. Soovle

All Keyword Suggestions in one place

Soovle is a free keyword research tool for Google, YouTube, Yahoo, and Bing. It is a primary keyword suggestion tool.

Soovle gives you suggested keywords from Google and other search engines. It has a neat feature. You can easily bookmark your favourite keyword by dragging and dropping to the book’s logo. It’s a 100% free keyword research tool and doesn’t require a login. Using this, you can find more keywords from it, that your competitors don’t know.

Soovle Keyword Research Tool

4. Kwfinder

A powerful keyword tool that is easy to use and made for keyword research.

KWFinder Keyword Research and Analysis Tool
KWFinder Keyword Research and Analysis Tool

Kwfinder is fully dedicated to the keyword research tool and is one of the fastest-growing SEO tools in the market. It is a new tool in this SEO tool industry. Overall, it is an amazing, simple, and powerful keyword research tool. Kwfinder has a lot of features like others. But it is powerful as well as simple.

5. Google Keyword Planner

All data comes through the Google Official Database.

Google Keyword Planner

It is a free keyword research tool. Google Keyword Planner is Google’s official tool for Google Ads(Admob). They trust it because of all its massive data comes through Google’s database.

6. Google Search Console

To find keyword rank opportunities.

New Search Console had changed with a lot of features. The new dashboard, new reporting tool, Search analytics is much better now. You can find how your site is performing on a particular keyword and how much your website is gaining traffic from Google.

7. Rank Math SEO Pugin

Supercharge your WordPress website with SEO.

Download Rank Math SEO Plugin - Advance WordPress SEO Plugin
Rank Math SEO Plugin

Rank Math is my favourite WordPress SEO plugin. It is an all-in-one SEO plugin that comes with a lot of SEO functionalities like 404 Monitore, Redirection, Keyword Tracker, writing assistant, and on-page SEO optimization.

Google Search Console - Rank Math vs Yoast SEO Plugin
Google Search Console in Rank Math SEO Plugin

I use Rank Math for keyword tracking. It tracks all the keywords of my site and shows ranking. It uses Google Search Console data to track keywords and website traffic.

8. Jaaxy

Find thousands of related keyword ideas to get a better ranking.

Jaaxy is a handy tool for finding related keyword ideas. It also shows keywords data like traffic, keyword quality, and competition.

It’s a unique feature is QSR(Quoted Search Result), which shows “how many other websites are trying to rank for the particular keyword.” Here, a lower number means you can easily rank your post #1 in search engines.

9. LongTailPro

Find long keywords for ranking high in Search Engines.

Harsh Agrawal says “It doesn’t matter what kind of website you have, LongTailPro will help you to find the best keywords that you can use for your blog to drive more traffic and generate more revenue in whatever methods you choose.”

10. SEMRush

Advance keyword research and suggestions.

SEMRush Keyword Research

SEMRush is another of my favourite keyword research and suggesting tools. Keyword Magic Tool shows all related keyword and depth information(volume, keyword difficulties, competitions, SERP features, and trends.)


My favourite feature is ‘Organic Competitors’ and ‘Organic Search Positions.’ Organic Competitors show all competitors the exact keyword. And ‘Organic Search Positions’ shows the competitor’s position changing in the past.

11. Google Trends

Find keyword search trends.

Google Trends shows what people are searching for most on Google. There are two ways to find keywords on Google trends.

First, go to Google Trends and enter the keyword. Now see the “related queries” section.

Second, see the keyword’s past trends and popularity. Whether searches are growing or not.

Google trends help you when you are confused about which keyword you choose. That time, compare both keywords in Google Trends and check which keyword has the significant number of searches and how that was that’s past performance.